The Perfume Shop have just launched their own Loyalty Card scheme.
All you have to do to start collecting Perfume Points is to pick up a card in their store within the Butter Cranes Shopping centre (or at any of their Stores nationwide) and activate your card on their website http://www.theperfumeshop.com/
You can use your Rewards Club card every time you shop in store or online at The Perfume Shop. Each £1 spent is worth 1 point. For every 100 points earned you will receive a £5 voucher to use on purchases in store which will be posted out to customers. You'll receive 10 free points just for activating your card online and will benefit from exclusive discounts, offers, incentives, bonus point promotions, an online customer profile with The Perfume Shop and a free copy of the Perfume e-magazine.