Local ‘Stars’ of Billboard Beauty Campaign

Buttercrane is celebrating AW with a focus on the Centre’s extensive Beauty offering, unveiling a new campaign designed to showcase local models as ‘real’ beauty ambassadors. Watch BTS Campaign video HERE

The new campaign features 60yr old Mary Loughran sales advisor from Boots, 45yr old Sarah O’Hare, part of the Centre’s security team, Kilkeel based blogger and mum, 32yr old Ivona Moore, 25yr old beauty advisor Akvile Augustyte from BPerfect and broadcaster and host Declan McConaghy, 63, from Newry.

Model Mary Loughran said the photoshoot was a wonderful experience: “I am delighted to be invited to be part of this local beauty campaign for Buttercrane, and fly the flag for the over 60s!”

Buttercrane has a strong beauty offering, from premium brands available at Boots the Chemist specialist counters, to cult favorites at B Perfect Mega Store and designer look alikes from Primark.

Superdrug Buttercrane is one of the largest stores in NI and recently doubled it's footprint in the Centre. For fragrance and electrical Offers as well as a range of health and beauty products in make-up, skincare, toiletries, perfume, hair, electrical, men's and health products, Superdrug offers an extensive selection of brands.

Both Boots and Specavers can take care of your optical health.

The Perfume Shop is dedicated to bring you the latest 'scent'sations combined with regular offers and Semi Chem have tempting weekly discounts on fragrance, health and home favourites.

Holland & Barrett have recently refurbished their store and had added a new range of exclusive Beauty products from Skin Salvation, Weleda and Dr Organic to compliment their existing health supplements and have an expanded their range of food and drinks, including Trip and HUEL.

*The campaign creative was designed by ASG & Partners, the local ambassadors were recruited by Catherine McGinn of Mac Public Relations, Photography by Khara Pringle, Make Up by Paddy McGurgan and hair by Debbie McKibbon.